■ would like to start a business? To ask three How & two Why

courageous and daring to challenge for the entrepreneurial spirit "in the Bible, I discovered how successful secret" had said so: First of all, you have to obtain a good attention. Then you have to change the focus, he has become interested in the matter. Third, you must have been strengthened this interest, until it turned into desire. Finally, you must make this desire into action.
■ Why this? *
■ Why you? *
■ Why not? *
■ How to? *
■ How much?
2007 all the time also are good. We have several users, although still only one staff person. Everyone then has an unexpected things: .. we want to buy. Exactly, this is

來人啊 !

來人啊 !

always

.............. is always experimenting with new features aimed at improving the ......... experience

網誌存檔

K=M的n次方

Infinite wisdom can create wealth
智慧可創造無窮財富

星期二, 1月 29, 2008

跨界營銷-用戶體驗之間的互補

http://3why2how।blogspot.com/

能夠建立『跨界』關係的品牌，必須是互補而非競爭性品牌，這種互補指的是用戶體驗之間的互補，
也就是目前風行于營銷領域的確保用戶為中心的理念。

一個優秀品牌，能夠較准確地體現目標消費者的具體特徵，如同可口可樂與第九城市，雙方的目標客戶群均為年輕時尚的群體。但特徵單一也易受外界因素影響，尤 其是類似競爭品牌出現時。而互補性的品牌通過不同方面詮釋目標群體特徵，能夠形成整體品牌印象，產生更具張力的品牌聯想。
聯手行銷推廣-跨界營銷(crossover)，這種多個不同行業的品牌之間的聯合推廣行銷模式
隨著市場競爭日益加劇，行業與行業的日益滲透與融會，一個企業或一個品牌已很難清楚va界定它的『屬性』， 跨界營銷所代表新銳生活態度和審美方式相融合的營銷推廣方式，在市場上引起的風潮愈演愈烈。作為第九種藝術的遊戲，本身的文化產品背景較容易和其他品牌共鳴
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